mariongropen ([info]mariongropen) wrote,
@ 2006-05-22 12:51:00
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Entry tags:book publishing, marketing books

BEA -- more of the same?
I love BEA. It always leaves me excited, exhausted and footsore. But I find that I can't remember half of what I have seen or said. This isn't the effects of a toxic substance, but rather an example of my brain on overload. Fortunately, many things remain the same from one BEA to another. That means less work for my poor memory.

Which wonderful things were the same?
--The number of exciting titles soon to be released.
--The thrill of being with tens of thousands of other people who GET why we love working on books.
--The buzz of new ideas, or old ones being approached differently.
--The pleasure of meeting old friends from in-house and renewing ties.
--The fun when you meet someone you know on-line face-to-face.
--The presence of new publishing houses that are doing everything right.

What depressing things remained the same?
--The dreary location and low traffic to be found in the small and premium small press sections.
--The only a little less dreary location and traffic levels in various specialty sections (black publishers, for example).
--The clogged aisles, and confusing layout.
--The difficulty of getting to food or caffeine, and the low quality of what was (relatively!) easily found.
--The presence of new publishing houses, or self-publishers, or authors, who are clueless.

So, what was different? What actually stuck in that overworked brain? Of course, there were meetings with particular friends and clients, but I should probably be discreet and gloss over most of that.

My BEA includes these edited-for-public-consumption memories, in particular:

Teaching at PMA-U is always a blast. I truly enjoy helping people publish more successfully, and being able to be in the same room with them, and getting feedback is very rewarding. I say this even though my topics are usually not particularly congenial to publishers. (I mean, really, what editor LIKES spreadsheets?)

This year, I had been a little worried about whether or not the new classes I was debuting (on building and using a budget, and on using a single title P&L to make your company more profitable) would be quite ready for public consumption. I'm still not quite sure that they were as well-done as they will be in the future, but I don't feel the need to beat myself up over them, either.

Every year, the members of the 4 big yahoo groups/listservs get together for the "list dinner." And every year, it is a great experience. This year was no exception. Fern Reiss and Sharon Goldinger did an exceptional job of organizing it, and of seeing that we entertained each other. (In a stunning development, it seems that half of us are actually Al Canton.)

More small publishers seem to be finding ways onto the main floor. I do believe that this is a good thing, if you are going to go at all. There's not much point, as far as I can see, in having a booth off in Siberia. These hard-chargers also seem to have lists with promise, and a realistic approach to the business. I thought that the extent to which this was true was greater than at some prior BEAs.

There also seems to be a slightly greater awareness in the industry that small presses can be interesting and dynamic, as well as occasionally profitable. I saw heard a lot more people who were familiar with this part of the publishing world, and beginning to make mental room for it. The best sign of this? That there were a lot more publicists, designers, editors and other professionals planning to make small presses part of their customer base, and looking for ways to make it economical for all concerned.

I can't really say much about the big houses, and the big buzz books. I don't find them quite as exciting, perhaps because it seems that they remain the same, even as they change.

So, was your BEA a good one? What was the same-ol', same-ol', and what was surprising?



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BEA experience
(Anonymous)
2006-05-22 08:07 pm UTC (link)
Hi, Marion: My "same old" was the same as yours. I was on my third BEA. The first: I walked the floor--useful. The second: a few appointments, plus a lot of walking the floor--useful. This third time: many appointments, plus walking the floor between them--useful.

Many folks have advised independent-press attendees to go to BEA with an eye to what services they can *buy* rather than looking for places to *sell* their books--Al Canton prime adviser among these, and folks who listen to this point are well served and might even find a few places to sell things (I did).

What I like best about BEA is the opportunity to meet in real-time people I either have worked with or might work with in the future or am glad to know I prefer not to work with. Very few of the latter, but some places/people just don't have compatible vibes--often good people, but on a different wavelength.

This was my first year as a panelist at PMA-U and I also enjoyed it a great deal. I met a lot of folks at BEA who *should* have attended PMA-U but didn't know about it; they do now, and they also know that they don't have to wait until next year to get some of the benefit--they can order recorded sessions from this and previous years (as I did before I first attended).

Each year that I attend, I know more people from previous years and from having worked with them or conversed with them on the lists. This was the first year I actually danced at the IPPY party because I felt like I was among friends (more that than having won an IPPY this year, although the award certainly didn't hold me back).

Personally, BEA is a rollercoaster. I alternate between incredible discouragement at the challenges facing independent publishing and encouragement when I find a new resource that seems tailored to what I'm trying to accomplish. By the time I left BEA this year, the latter outnumbered the former by about 5 to 1.

Now it's time to get back to work.

Deborah Robson / Nomad Press, www.nomad-press.com

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Re: BEA experience
[info]mariongropen
2006-05-23 04:51 pm UTC (link)
Walking the floor is my "thing." But then, I'm not a publisher or author. I don't even play one on tv. So, for me, talking to people, seeing who's doing what, and maybe meeting a few folks who may need my services is fine.

I remember, however, back when I was in-house. Having a branded booth in the aisle with our distributor (first Farrar Straus, then Oxford UP) was key to making the show work. The money can be a huge investment for a small house, or even for a middling sized one, and the potential payback has to be carefully assessed. Still, if you have a book that may have "legs," this is one place where I think it's important to let it show off. You never know what can happen. (But then, I have told those stories too often. You're safe ---- for now!)

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BEA musings
(Anonymous)
2006-05-22 10:23 pm UTC (link)
I too felt bad for the small press people out in the bleachers but most seemed to be making the best of it.

Sorry I didn't get to meet anyone this year-- I was in and out quickly on Friday. I did spot Shel walking by but was late for a meeting and he was moving fast. Spoke with Kremer who was lugging his (huge) new editions of 1,000 Ways around. I'll let mine come in the mail:-)

Agree, the food made the Javits Center look like a gourmet restaurant.

The best food I had was eating chocolate chip cookies with Wally (Famous) Amos at the Blue Mountain booth.

The BEST business value for me was realizing how the time predicted by Poynter 10 years ago is really here and thriving. We're in the information business -- not just the book business.

I spoke to some people from near me in Bucks County, PA who are feeding books formatted for the ipod and, of course, the google, Amazon and Microsoft ventures drove the point home.

Talking with Blue Mountain was interesting for me since their business model skips right over the bookstore. They sell in racks in all kinds of cool places like NYC's Penn Station.

Having gone to DC by train, for me, it was a very long day but always fun.

Jim Donovan
http://www.publishingsuccesscd.com

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Re: BEA musings
[info]mariongropen
2006-05-23 04:46 pm UTC (link)
Oh, yes, I forgot to mention the food given away at the booths.

Here's my free advice to all, for the day: If you want to encourage traffic, have a good gimme. A bag is okay, ARCs are similarly okay.

But food? A good book light with your logo? Something else that is light, small and likely to be cherished by book lovers? You're definitely in the zone.

And once you have the traffic, a really soft pad under your booth rug will help them to linger, especially if you have an interesting and dynamic presentation or book to show them. And, if you hook interest, don't let it slide. You never know who's in front of you, or more, who they know. In this industry, you may be 2 degrees from anyone.

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The View From the Booth
(Anonymous)
2006-05-23 04:26 am UTC (link)
Food? Feh! Except for the Foggy Bottom Hot Dog ($4.00), which was clearly trying to compete with the Javits' Nathan's Famous. It was big, grilled, beefy, garlicky and had what dog lovers call "snap." Few if any fillers. If not Hebrew Expensive, at least in the same ball park (not Ball Park). Now, if only they had spicy brown or Dijon mustard instead of taxi cab yellow....

We (PassPorter Travel Press) had exhibited in the Travel section for about four years, but this year we pitched our tent with our new distributor, PGW (call it a bonding experience). Considering the weak traffic we saw in the Travel aisles, poor layout (non-travel exhibitors across the aisle and even intermixed), and the ongoing trend of book publishers (like us) relocating elsewhere, leaving map publishers to dominate the section... we've little reason to return to Travel next year. See you at PGW!

Lots of folks complained about the layout of the DC Convention Center. There was no easy way to move between the lower and upper halls, or even directly from the lower level (where most of the majors and travel were) to the intervening main concourse - sandwiched between the main concourse and the lower level was a lower level mezzanine that all pedestrians were required to include in their travels. Oy! What's worse, the convention center's navigational signage was confusing, and BEA-supplied maps didn't show the locations of elevators or escalators. It took us four days to get the full hang of things.

Upside is that the DC Convention Center neighborhood is by far more congenial than that of LA, NY or Chicago. Good hotels (although none were moderately priced), safe streets, lots of restaurants (Chinatown a few blocks away), convenient bus and Metro service... Shuttle bus? We don't need no steenkin' shuttle bus!

We at PassPorter love holding Traditional Autographing sessions (you know, the ones in the cattle chutes), and with three new books to show this year, we did a lot of signings! BEA added a Sunday morning session to the usual all-day Friday and Saturday sessions, partly in an attempt to keep more folks on premises on Ghost Town Sunday. It kinda worked, at least for the few hours the Sunday session lasted. As usual, enthusiastic librarians and indie booksellers were out in force. This is where you find the most devoted book lovers, and for my money, it's the best way to reach both those target groups.

I don't know if it was the wonderful weather, show fatigue, or what, but in the eight years we've attended BEA, we've never seen a hall so deserted on a Sunday afternoon. Despite the rule that no exhibitor may pack-up before closing time (4:00pm), some were bailing as soon as Noon. Even in the high-traffic PGW pavilion some were packing up an hour early.

Note to all newbies: In my book, the real reason to occupy a booth is Big Business, not to reach independent booksellers. There are important players roaming the halls looking for product and prospective clients, and the only way they can find you is if you have a booth of your own. I've yet to take one book order in all the years we've exhibited, but every year at least one opportunity walks up to our booth that is big enough to pay for our entire presence at the show. When the dust settles, this show looks like our best yet.

For my money, the budget price of a Small Press booth is a false economy. The folks I'm talking about are looking for Players, not diamonds-in-the-rough, so they rarely make their way to Small Press.

My biggest regret is that I spent so little time roaming the floor. Reminder to self: Always bring an extra staff member so you're not chained to the booth.

My apologies for not making it to the List Dinner. For the past few years BEA Thursday Night is the night for the Travel Party, and as much as I love hanging out with my list buds, the Travel Party is a can't-miss in my book. It's everything a BEA schmooze should be, if you're in travel - journalists, booksellers, publishers, editors, and authors from the statusphere on down, congregating in some very interesting locations.

I hope everyone came away from BEA with more than they had when they arrived, not counting free books and tote bags.

Dave Marx
PassPorter Travel Press
http://www.passporter.com

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Re: The View From the Booth
[info]mariongropen
2006-05-23 04:40 pm UTC (link)
I agree with you about everything except the hot dogs, which I failed to try. Note to self: remember this option for the future.

And, yes, absolutely: BEA is not really about writing order, and definitely, absolutely, positively not about actually handing over books for money. BEA is about schmoozing, networking, and finding large scale opportunities and contacts.

BEA is also the quickest way to buzz your books for Fall. If you want to launch with a splash, this is the primo opportunity to do so.

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My first BEA--still recovering :]
(Anonymous)
2006-05-24 02:55 am UTC (link)
This year's BEA was my first, but certainly won't be my last. I'm sure its novelty played a role but BEA for me was the most fun I've had in a long time. The energy, the excitement, the conversations, the freebies... It was just awesome. I wish I'd been able to do the whole thing instead of just one day. Next year, I'm all in. :]

Kristen King
www.inkthinker.blogspot.com
www.kristenkingfreelancing.com

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[info]jenner980
2006-05-24 08:22 pm UTC (link)
Our (CU Press) BEA experience was quite fun. We had a great location (where we got to watch the throngs of people waiting in line for the Foggy Bottom Dogs). We had great ARC giveaways, but our "fun" giveaway was a styrofoam glider to promote our birding books.

I will say that I was a touch disappointed with the childrens floor...I just was not impressed at all. There were also a few comments made about the placement of the aisle banners. If you were walking in the main aisles, when one would look up to see where they were, it was a bit hard to see.

We had great chats with people at our booth, and are looking forward to next year.

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